It is never too early and never too late to let your passions fly or to pursue your dreams or decide to make a difference because you believe every choice matters and changes the world. Anne Johnson acted on this compelling thought when she determined to create a business that would bring threatened species and their environments to the attention of others through art.

10% of profits support U.S. wilderness conservation. (click here)

PASSIONFLY has become the vehicle through which Anne is sharing portable fine art featuring rare and threatened creatures. Always alert to textures, colors and the slightest nuance of behavior and disposition, her style of simplified presentation is intriguing.

Considerable background research goes into the selection of each subject, typically leading to a personal encounter with the creature in its habitat.

From this personal immersion process, Anne returns to the studio to develop text and the finished artwork that adorns each note card. Her objective is simple. She hopes to connect with people through her art and to inspire them to protect wild places and creatures she believes are worth saving before it is too late.

Determined to have a product which itself is true to her philosophy of conservation of resources and sustainability, Anne searched for paper, ink and environmentally friendly shops to produce her work. The paper, which complements the art, is both recycled and tree-free. Inks are aqueous or soy based.

Habitat and Textures collections are the initial works that are scheduled for release during the next two years. The Habitat collection consists of Desert Riparian, Coastal, Mountain and Desert lines.

Upon relocating to Las Vegas, the scarcity of water in the southwestern deserts inspired Anne to begin her portable fine art note card collections by focusing on the small creatures which are always at high risk in the desert environment--now seriously compromised by drought and intensive development. Desert toads, pupfish, dace fish and springsnails in aquatic plant settings are featured in the Desert Riparian line.

Artist, designer and architect Anne Johnson believes treading lightly upon the earth is more than right and responsible; it is the path to the future. With the decision to launch PASSIONFLY, Anne truly embarked on a courageous adventure that she hopes can deepen appreciation for all of life and develop more awareness of our responsibility to the environment through visual art. As others see and respond to the images, she hopes they will be encouraged to consider what they can do to help preserve our planet as a life and soul-sustaining environment for generations to come. Because PASSIONFLY contributes 10 percent of profits to land conservation, every customer is already making a difference.